Welcome to StratHouse Geelong
StratHouse specialises in strategy, advising management and project teams on the best way to position their brand with the people that matter most. What sets us apart is our ability to contribute critical thinking to help inform decision making and drive competitive advantage.
Our expertise in brand marketing, public relations and stakeholder engagement - coupled with genuine relationships across media, community and government - enables StratHouse to deliver real results to clients. Our services help to develop strong advocacy, build brand appeal and enhance organisational reputation.
Based in Geelong, Victoria, we bring strong local connections and an understanding of the region’s economy, community and political context to our extensive national experience. We are skilled at creating opportunities for local and inbound organisations to leverage the city's rapid transition and increasing presence in the political and media spotlight.
StratHouse is involved in many significant property development projects in the region and is a reputable local advocate. We enjoy long-term client partnerships and productive team relationships. In short, we represent professional clients on projects that are beneficial to Geelong.
'As Geelong transitions, it is increasingly a place of attraction for business, new industry, investors and lifestyle seekers - StratHouse can help you connect and leverage the opportunity.'
strathouse principal
Karen Cartwright
Our home-ground advantage
GEELONG CONNECTION
As a trusted local, StratHouse can open doors to leaders of business, government, community and media in a way that cannot be matched by firms outside the region. Our strategies utilise local knowledge to position clients to the right people at the right time with a carefully crafted message.
BRAND SMARTS
With two decades of experience marketing global brands, our approach includes an intrinsic understanding of the importance of being on-brand in everything we do. We combine local market and brand insight to define the unique proposition that will deliver competitive differentiation.
PROPERTY DEVELOPMENT KNOW-HOW
Through experience managing communications and stakeholder engagement for Geelong property developments worth more than $3 billion, StratHouse understands the processes, milestones and pain points involved in bringing a project vision to fruition.
We are communicators
We express a brand's positioning, a project's vision or a client's point of view. We are experienced in taking products to market, from brand design through to launch, as well as developing continuity programs and messaging to maintain momentum.
What our clients value most
“‘Karen has managed Warralily’s PR since our launch in 2010 and has been an integral part of the team, providing insight to ensure the best outcomes for the project. Karen always goes above and beyond. Her passion for her work has been key in driving Warralily’s brand success in Geelong and the broader greenfield property market.’”
“‘Karen has been an influential and insightful advisor assisting us to manage various stakeholder requirements within a complex environment, ultimately resulting in successful outcomes for all. Thank you Karen for your guidance to date and your ongoing assistance with our landmark Balmoral Quay project.’”
“‘StratHouse has provided us with outstanding communication services time and time again. Most recently, StratHouse successfully led the development of our new brand name and corporate identity that has achieved universal appeal across our diverse stakeholder community.’”
“‘Karen possesses unique skills, experience and relationships that have proven to be wonderful assets in our work together on the Balmoral Quay project. Her team consistently deliver prominent PR to celebrate project milestones, raising the development’s profile and driving significant lead generation. Karen has added substantial value to local developments and I highly recommend her services.’”
“‘Karen understands client needs and you can be confident she will get the job done. Karen and her team have great local knowledge and their input into The Mercer brand and communication strategy created a strong proposition within the apartment property market. I will definitely invite StratHouse to be part of our next project.’”
“‘As a Melbourne based developer, we lacked the local knowledge and connections to launch our shopping centre in Armstrong Creek successfully. From our first meeting, it was obvious Karen was perfect for the job. Her industry knowledge and local network brought a level of awareness to The Village Warralily we could not have achieved alone. Karen has exceptional talent, and you need her on your team.’”