Welcome to StratHouse
StratHouse specialises in strategy, advising management and project teams on the best way to position their brand with the people that matter most. What sets us apart is our ability to contribute critical thinking to help drive competitive advantage.
Our expertise in positioning, communications and engagement, coupled with genuine connections across local media, community and government, enables StratHouse to deliver strong advocacy, brand appeal and reputation.
Based in Geelong, we understand the region’s economic, social and political context and are skilled at creating opportunities for organisations to leverage the city's rapid growth and increasing status on the national stage.
StratHouse leads engagement with local, state and national decision-makers, and internal and external stakeholders, to build support and confidence for initiatives that shape our city and region.
In short, we represent visionary clients on projects that benefit future Geelong.
'As Geelong transitions, it is increasingly a place of attraction for business, new industry, investors and lifestyle seekers - StratHouse can help you connect and leverage the opportunity.'
strathouse principal
Karen Cartwright
Our home-ground advantage
GEELONG CONNECTION
As a trusted local, StratHouse opens doors to government, community leaders and the media in a way that cannot be matched by firms outside the region. Our strategies utilise local knowledge to position clients to the right people at the right time with a carefully crafted message.
BRAND SMARTS
With two decades of experience marketing global brands, our approach includes an intrinsic understanding of the importance of being on-brand in everything we do. We combine local market and brand insight to define the unique proposition that will deliver competitive advantage.
DEVELOPMENT KNOW-HOW
Through experience managing positioning, communications and engagement for major infrastructure, greenfield and high-density infill developments in Geelong worth more than $3.5 billion, StratHouse understands the project lifecycle, stakeholders and pain points involved in bringing a project to life.
We are communicators
We express a brand's positioning, a project's vision or a client's point-of-view.
Recent projects
Warralily
Balmoral Quay
CORA
Built | Nyaal Banyul
Edenville Corio
The Mercer
Warralily Balmoral Quay CORA Built | Nyaal Banyul Edenville Corio The Mercer
What clients value most
“‘Karen has managed Warralily’s PR since our launch in 2010 and has been an integral part of the team, providing insight to ensure the best outcomes for the project. Karen always goes above and beyond. Her passion for her work has been key in driving Warralily’s brand success in Geelong and the broader greenfield property market.’”
“‘Karen has been an influential and insightful advisor assisting us to manage various stakeholder requirements within a complex environment, ultimately resulting in successful outcomes for all. Thank you Karen for your guidance to date and your ongoing assistance with our landmark Balmoral Quay project.’”
“‘StratHouse has provided us with outstanding communication services time and time again. Most recently, StratHouse successfully led the development of our new brand name and corporate identity that has achieved universal appeal across our diverse stakeholder community.’”
“‘Karen possesses unique skills, experience and relationships that have proven to be wonderful assets in our work together on the Balmoral Quay project. She consistently delivers prominent PR to celebrate project milestones, raising the development’s profile and driving significant lead generation. Karen has added substantial value to local developments and I highly recommend her services.’”
“‘Karen understands client needs and you can be confident she will get the job done. Karen and her team have great local knowledge and their input into The Mercer brand and communication strategy created a strong proposition within the apartment property market. I will definitely invite StratHouse to be part of our next project.’”
“‘As a Melbourne based developer, we lacked the local knowledge and connections to launch our shopping centre in Armstrong Creek successfully. From our first meeting, it was obvious Karen was perfect for the job. Her industry knowledge and local network brought a level of awareness to The Village Warralily we could not have achieved alone. Karen has exceptional talent, and you need her on your team.’”